Portraits at Hodakova's Show

PRD team outside of Hodakova show. At Fashion Week, where the industry’s biggest names and boldest visions collide, designer Hodakova brings a quiet, conceptual force — redefining what modern fashion can mean. Known for her upcycled tailoring and sculptural minimalism, Hodakova’s work stands in contrast to the spectacle — thoughtful, restrained, yet deeply provocative.

While others chase trends, she reconstructs them — transforming vintage garments and forgotten materials into pieces that feel both poetic and architectural. Her collections speak in a language of asymmetry and subtle tension, challenging conventions around beauty, function, and gender.

Founded by Swedish designer Ellen Hodakova Larsson, the brand has become known for its up-cycling and material reinvention — turning old belts, spoons, and deadstock fabrics into garments with sculptural precision. Rooted in her rural upbringing and a belief that luxury and sustainability can coexist, Hodakova’s world reimagines the ordinary into something quietly radical.

Outside her show, a different kind of energy brews — stylists, editors, and fashion students gather, drawn to the authenticity of her vision. In an era of fast fashion and fleeting virality, Hodakova’s presence at Fashion Week reminds us that the future of design lies not just in reinvention, but in reimagination.

PRD team got access to backstage!