Her creations blend sports heritage with transformative design, embodying her belief “Style with Interpretation.”

Hong Kong–born and based between Shanghai and Tokyo, Menu Tsai is a fashion designer and

creative director whose work bridges fashion, art, and culture. As the founder of SelfFab, she

redefines sustainability through reconstruction, cultural reinterpretation, and personal

expression.

We first connected when I reached out to her on Instagram asking if she wanted to collaborate.

I’d been drawn to her mix of sports style, high fashion, and streetwear, it felt raw but refined at

the same time. We finally met in Paris during Fashion Week, where she was showcasing

SelfFab at TRANOÏ Paris.

After the show, she was eager to collaborate and a few days later, we shot a lookbook for the

Remaestro 2025 collection on the streets of Paris.

Interview:

During our conversation, I asked her what inspired her to take sportswear and turn it into high

fashion.

Menu: For me, sportswear has never just been about performance, it's about emotion, ritual,

and identity. A football jersey, for example, isn't just a uniform. It’s memory, community, belief. It

carries the rhythm of a match, the name of a hero, the spirit of a generation. That kind of cultural

weight fascinates me far more than technical features.

I was interested in knowing what drives her, she explained that her work wasn’t about chasing

trends or luxury, but about reimagining something familiar.

Menu: What inspired me was the idea of elevating these everyday cultural symbols: football

kits, training gear, teamwear and reshaping them into a new kind of fashion language. I wasn’t

trying to make “luxury sportswear,” but rather to ask: What happens when something born on

the pitch is reimagined as a statement of identity, art, or even rebellion?

At SelfFab she told me, everything starts with deconstruction and reinterpretation.

Menu: We deconstruct vintage jerseys, repurpose forgotten kits, and remix them with

silhouettes inspired by military tailoring or historical fashion not to be ironic, but to honour the

layers of meaning these garments carry. It's about turning the uniform into something deeply

personal and transformative.

Menu Tsai is quiet and reserved, but don’t let that fool you she’s full of knowledge, passion, and

intention. She knows exactly what she wants, with a clear drive and vision she’s determined to

share with the world. What inspires me most about her is the way she can reimagine something

familiar and transform it into something completely new. Collaborating with her was so much

fun. We got great shots, shared laughs, and I walked away with not just a project I’m proud of,

but a new friend.

Credits:

Visual idea & Production: @fabstudio_official

Model : @kamal._ldn @94casting @parisnopaul @sanzleia @anasboukami @

Photographer : @madisonharrisphoto_

Videographer: @max_daily_9yeah

Soccer sneakers: @mudkicks2024 x SelfFab.